Rijksdienst voor Ondernemend Nederland

Accelerate the Change

Helping startups by creating valuable content.

“Let’s start solving global challenges together.”

Accelerate the change is an international campaign, calling all start-ups, scale-ups and the complete ecosystem surrounding it to work together and ignite positive change. The RVO organizes missions to important conferences, meetings, shows and trade fairs. Hundreds of startups participate in these missions during the year to find new collaborations and/or investments.

Deliverables

Promo video • Aftermovie •
Photography • Social media reels

A trade mission of a few days is intense. In addition to all startups from the Netherlands, we see companies and organizations from all countries and markets that are attracted to this. This also includes big tech names such as Apple, Google, Meta and Microsoft.

How do we break through this? By giving all participants many options to post content with their own (newly expanded) network. As a result, they themselves attract more attention, but other startups also benefit from this. This is how we cause a storm surge from the NL Lounge at such an event.

the goal

Daily Highlight

Every day we make a 30-50 second reel video that quickly shows the highlights. These are moments on the exhibition floor, but also from all the different side events that have been organised.

The Classic

Mission Aftermovie

To give a wave of energy to everyone's timeline after the mission, we encourage all startups and partners to share the aftermovie that provides an overview of the entire mission.

News | Updates

Some startups have just launched a new product or service, or have secured an interesting partner or investor. Or what about a mission partner that has something to share?

Sharing this news in video form during the mission generates much more attention than just putting it in text. We therefore give startups and partners the opportunity to share their news in a one-taker. Online on the same day.